Client: Houston Ballet
Storyboarding & Scripting | Directing | Videography | Editing | Logo Animation
In 2017, The Houston Ballet approached us to create a television and web commercial campaign called "Routines." We created a series of videos following a day in the life of Houston Ballet's principal dancers.
It was important to us to capture the truth and honesty of each dancer's daily routine. We wanted to paint an accurate picture of a Houston Ballerina's day leading up to a big show.
During pre-production we worked closely with the dancers and their families to create a realistic storyline for their piece. This included scouting the homes, commutes, and frequented daily locations of each dancer.