Client: Houston Ballet
Concept | Storyboarding | Creative Direction | Character Creation | Graphic Design | Motion Graphics | Animation | Editing
To promote the 2016-2017 run of The Nutcracker at The Houston Ballet, we pitched a pop-up book concept for a series of television and web commercials.
Based on costume and character sketches from the Ballet's production, we created all the characters and scenery in these magical episodes. We created four different pop-up book vignettes from four of the most iconic scenes or characters in the ballet-- The Land of Sweets, The Holiday Party, The Rat King, and a Wintry Snow Scene.
Below are the character sketches provided by the ballet (left). You can see how we used these as guides to create our digital pop-up book characters (right).